clickencollect
Click and collect, also known as click-to-collect or buy online, pickup in store (BOPIS), is a retail service that allows customers to purchase goods online and pick them up at a physical location. The service typically involves selecting a pickup point, paying online, and collecting the order at a designated time. Some systems also offer curbside pickup or automated lockers.
Process: customers browse and add items online, choose a pickup location and time window, and complete payment.
Benefits: for customers, convenience and the avoidance of delivery fees or waiting times; for retailers, opportunities
Challenges: maintaining accurate online stock and in-store inventory, staffing and efficiency at peak pickup times, security
Variants and terminology: BOPIS (Buy Online, Pick Up In Store); click and collect; curbside pickup; locker-based
Implementation considerations: integrate e-commerce, inventory, and store POS systems; provide real-time stock data; design dedicated pickup
See also: omnichannel retail, BOPIS, curbside pickup, locker pickup.