ciblé

Ciblé is a French adjective derived from the verb "cibler," meaning "to target." As an adjective, it describes something that is aimed at or directed towards a specific objective, group, or individual. It implies a focused and deliberate approach rather than a general or broad one.

In marketing and advertising, "ciblé" refers to targeted campaigns designed to reach a particular demographic, interest group, or customer segment. This contrasts with mass marketing, which aims for a wide audience. For example, a "publicité ciblée" would be an advertisement shown specifically to users who have demonstrated interest in a particular product or service, often based on their online behavior.

Beyond marketing, "ciblé" can be used in various contexts. A "public" ciblée might refer to a specific audience for a speech or presentation. In finance, an "investissement ciblé" could mean an investment made with a precise goal in mind, such as funding a particular project or achieving a specific return. The term emphasizes precision and intentionality in its application.