chartable

Chartable is a podcast analytics and attribution platform that provides tools for podcast publishers, networks, and advertisers to measure audience engagement, grow listeners, and optimize marketing efforts. The service aggregates data from major podcast platforms and listening apps to deliver metrics such as downloads, unique listeners, listening duration, geographic distribution, and listener devices, typically presented in dashboards and reports.

Key features include analytics dashboards, listener attribution, and promotional tracking. Attribution tools enable creators and advertisers to assess the effectiveness of campaigns and cross-promotions, often using unique tracking links and promo codes. SmartLinks help route listeners to the appropriate player or platform, while charts and rankings offer insights into podcast performance across regions and genres.

Chartable also provides discovery and growth aids, such as charts that highlight top podcasts by country or category, and marketing tools that assist with link routing, cross-promotion, and campaign optimization. Data is generally presented in aggregated form to protect user privacy, with options for publishers to export raw data for deeper analysis.

The platform is widely used by independent podcasters, podcast networks, and advertising partners seeking more reliable measurement and attribution for campaigns. As a result, Chartable has contributed to broader industry conversations about accountability in podcast advertising and audience measurement, alongside other analytics providers and platforms in the podcast ecosystem.