changeand

Changeand is a term that has appeared in discussions of organizational change and transformation. It is not a single, formal theory; rather, it functions as a shorthand used in business blogs, consultancy materials, and academic debates to signal the integration of change into ongoing operations.

The word is typically understood as a portmanteau of 'change' and 'and', conveying that change should be pursued alongside other priorities rather than as a one-off project. In some uses, Changeand also serves as a branding element for services that support adaptability.

In practice, Changeand can refer to a mindset or framework that treats change as a constant aspect of work, requiring governance, communication, and capability building. It is often contrasted with episodic change programs and linked to concepts such as change readiness and continuous improvement. In technology sectors, the term appears in discussions of continuous delivery and DevOps as a description of culture.

Because Changeand lacks a universal definition, its meaning varies by context. Supporters argue that it clarifies the need for ongoing change and resilience, while critics warn that the term can be ambiguous without concrete standards or metrics.

Related concepts include change management, organizational development, adaptability, and resilience.