bränditeadlikkus
Bränditeadlikkus, or brand awareness, refers to the extent to which consumers are familiar with a particular brand and can recognize it. It is a fundamental aspect of branding and marketing, as it forms the initial step in building a relationship between a brand and its target audience. High brand awareness means that a significant portion of the potential customer base knows about the brand, its products or services, and often its logo, slogan, or key messaging.
There are several levels of brand awareness. Unaided recall, the highest level, occurs when consumers can spontaneously
Building brand awareness is typically achieved through consistent marketing efforts across various channels, including advertising, public