brändimielikuvat
Brändimielikuvat, sometimes translated as brand imagery or brand perceptions, refers to the collection of beliefs, ideas, and feelings that consumers associate with a particular brand. These perceptions are formed over time through various interactions, including marketing campaigns, product experiences, word-of-mouth, and media exposure. Brändimielikuvat are not necessarily what the brand itself intends to project, but rather what the target audience actually understands and feels about it.
Effective branding aims to cultivate positive and consistent brändimielikuvat that resonate with the desired customer base.
The development and management of brändimielikuvat are crucial for long-term brand success. This includes ongoing market