brändimanuaali

Brändimanuaali, often translated as brand guidelines or brand book, is a comprehensive document that outlines how a brand should be represented visually and verbally. It serves as a definitive source of truth for anyone involved in creating content or communication for a brand, ensuring consistency across all platforms and touchpoints.

Key elements typically found in a brändimanuaali include the brand's mission, vision, and values, which articulate the core purpose and beliefs of the organization. It also details the logo's usage, including acceptable variations, minimum size, clear space, and what not to do with the logo. Color palettes are specified with their exact values in various color systems (e.g., CMYK, RGB, Pantone, Hex) to maintain brand recognition. Typography guidelines define the primary and secondary fonts, their usage in different contexts, and hierarchies.

Furthermore, a brändimanuaali may cover imagery and photography style, dictating the type of visuals that align with the brand's personality. Tone of voice guidelines explain how the brand should communicate verbally, whether it's formal, informal, playful, or authoritative. Applications of the brand identity, such as business cards, websites, social media profiles, and marketing materials, are often illustrated to provide practical examples. The primary purpose of a brändimanuaali is to protect brand integrity, foster brand recognition, and simplify the creation process for internal teams and external partners.