brändikoostöötoodete
Brändikoostöötooted, often referred to as co-branded products, represent collaborations between two or more established brands. These products are developed and marketed jointly, leveraging the equity and customer base of each participating brand to create something new and appealing. The primary goal of such partnerships is to expand market reach, attract new customer segments, and enhance brand perception through association.
The formation of a brändikoostöötoode involves a strategic alignment of brand values and target audiences. Brands
Benefits for participating brands include increased visibility, shared marketing costs, and the opportunity to innovate by