broadcastviestinnästä
Broadcastviestintä refers to the transmission of information to a wide audience simultaneously. This is typically achieved through mass media channels such as radio, television, and the internet. The core characteristic of broadcastviestintä is its one-to-many communication model, where a single source disseminates a message to numerous receivers without direct, immediate feedback.
Historically, radio and television were the primary modes of broadcastviestintä, shaping public opinion and disseminating news,
The effectiveness of broadcastviestintä relies on reaching a large audience, often with a standardized message. This