boxholders

A boxholder is a term used in direct mail marketing to refer to a person or household who receives unsolicited promotional materials. These materials are typically sent through the postal service and are often delivered to all addresses within a specific geographic area, regardless of whether the recipient is a known customer or has opted in to receive such mail. The term "boxholder" specifically refers to the recipient of mail addressed to a general designation such as "Current Resident," "Occupant," or "Boxholder" at a particular postal address.

Direct mail companies and advertisers utilize boxholder lists to target a broad audience efficiently. These lists are often compiled based on postal routes and delivery areas, allowing for cost-effective distribution of flyers, postcards, coupons, and other advertising items. While this method ensures wide reach, it may also result in a higher rate of discarded mail compared to targeted campaigns. Recipients can often opt out of receiving certain types of bulk mail through various methods, though specific procedures can vary by region and postal service. The practice of sending mail to boxholders is a long-standing component of the direct marketing industry.