betrouwbaard
Betrouwbaard is a Dutch neologism that blends betrouwbaar and baard. It refers to a beard style and accompanying persona intended to convey trustworthiness, particularly in online discourse about public figures, influencers, and media personalities. The concept treats grooming as a signal of credibility: a neat, symmetrical beard with consistent length, a clean neckline, and restrained styling, paired with straightforward communication.
Origin and usage: The term appeared in Dutch social media and meme culture in the early 2020s.
Cultural context: Betrouwbaard operates at the intersection of fashion, branding, and politics of authenticity. Brands or
Variants and related ideas: Related discussions distinguish between different levels of grooming, from a simple stubble
See also: Beard style, authenticity in media, influencer branding.