bestsellerprinzip
The Bestsellerprinzip, or bestseller principle, is a marketing and publishing concept that refers to the phenomenon where certain books achieve widespread popularity and high sales figures. This principle suggests that once a book starts selling well, it gains further momentum through a combination of factors, leading to even greater sales.
Several elements contribute to the Bestsellerprinzip. Critical acclaim, positive word-of-mouth, and media attention can all drive
Furthermore, publishers often leverage a book's bestseller status through targeted marketing campaigns, special promotions, and prominent