befolyásoló

Befolyásoló is a Hungarian term that can function as both an adjective and a noun. As an adjective, it means "having the power to influence" or "influential." As a noun, it refers to a person who influences others. The word is formed from the verb befolyásol (to influence) with the agent suffix -ó, and it is used in standard Hungarian with a neutral tone.

In contemporary usage, befolyásoló commonly denotes a social media influencer—someone who has a following online and can affect audience opinions or purchasing decisions through content such as posts, videos, or streams. A befolyásoló typically engages in content marketing and may include sponsored endorsements. The term coexists with the loanword influencer, which is also widely understood in Hungary. Discussions about befolyásoló work often touch on authenticity, niche specialization, audience engagement, and disclosure requirements for sponsored content.

Beyond marketing, befolyásoló can describe anything that exerts influence in a given context. Phrases such as befolyásoló tényező (influencing factor) and befolyásoló hatás (influence effect) are common in research and analysis. In political or information contexts, related terms include befolyásolási kampány or befolyásolás, referring to attempts to sway opinions or decisions. The concept also carries a general sense of prominence, as in referring to an influential person as egy befolyásoló személy.