basisassortiment

Basisassortiment is the defined core range of products that a retailer permanently carries to meet the typical demand of customers. It forms the backbone of the store’s offering, ensuring steady availability, stable pricing, and reliable supplier relationships. The basis focuses on dependable performers such as best sellers, staples, and frequently purchased categories, while limiting the number of variants to keep complexity and costs manageable.

The composition is determined through assortment planning and category management. Selection criteria include historical sales velocity, profitability, supplier reliability, lead times, shelf life, and required shelf space. The goal is to optimize stock levels, minimize stockouts, and maximize turnover while maintaining efficiency. The basisassortiment is reviewed regularly and adjusted for seasonality, promotions, or shifts in demand. It is complemented by a broader assortment for promotions or niche items and by local adaptations per store format or region.

Applications and scope vary by retailer and format. In convenience or hard-discount stores, the basis tends to be smaller and tightly curated, whereas in supermarkets or department stores it may be broader. The term is common in Dutch retail and is part of broader concepts such as category management and supply chain optimization. A well-defined basisassortiment supports consistent replenishment, simpler purchasing, and clearer shelf presentation across locations.