bargainseeking
Bargainseeking is a consumer behavior defined by the persistent pursuit of goods or services at the lowest feasible price or with the greatest perceived value. It involves price sensitivity, extensive comparison shopping, and a willingness to use promotions, coupons, or negotiation to reduce cost. The term bargainseeking is sometimes written as bargain seeking, but both refer to the same underlying tendency.
Motivations include budget constraints, frugality, and a desire to maximize value and efficiency. Psychological factors such
Common practices span both offline and online settings. Bargain seekers compare prices across retailers, watch for
Implications for individuals and markets include potential savings and better resource allocation, but may also pose
From a business perspective, bargain-seeking shapes pricing strategies such as loss leaders, coupons, loyalty discounts, and