attrakting

Attrakting is a term used in Indonesian media discourse to describe the practice of using provocative, sensational, or sexualized content and publicity tactics to attract audiences, sponsors, or advertisers. The word is an Indonesian adaptation of the English attract, and is used across discussions of film, television, advertising, and online media.

The concept centers on the deliberate use of eye-catching visuals, risqué storylines, celebrity stunts, or attention-grabbing promotional material to boost visibility and marketability. In film and television, attrakting can refer to marketing strategies that emphasize sexuality, controversy, or sensational plot twists to generate buzz before release. In advertising and influencer-driven media, it denotes campaigns that prioritize shocking or provocative elements to maximize sharing and engagement.

Critics view attrakting as potentially problematic when it undermines artistic integrity, propagates stereotypes, or targets vulnerable audiences, especially minors. Debates focus on media ethics, censorship, and the balance between commercial viability and social responsibility.

Usage varies by market and over time; some observers see attrakting as a legitimate competitive tactic in crowded media landscapes, while others treat it as a symptom of declining content quality.

See also: sensationalism, media ethics, marketing, audience engagement.