alkuperäistuotantoon
Alkuperäistuotanto, often translated as original production or first-run production, refers to the initial creation of content for a specific medium. This term is most commonly used in the context of television and film, distinguishing between new programming developed and produced by a network or platform versus content that is licensed or acquired from external distributors. Original productions are a key strategy for media companies to differentiate themselves, build brand identity, and attract and retain audiences. They often involve significant investment in creative talent, production resources, and marketing.
The concept of original production has evolved with the rise of streaming services. Platforms like Netflix,