akquisition
Akquisition is a term used in German-speaking business discourse to denote the act of acquiring assets, a company, or customers. In German, the word is commonly used for both corporate transactions (Unternehmenskauf) and for customer acquisition (Kundengewinnung). In English, the corresponding term is acquisition; the German form Akquisition is a loanword adopted in business and marketing contexts. The concept originates from Latin acquisitio and shares its core meaning of obtaining control or ownership.
In corporate practice, an acquisition occurs when one company purchases another by acquiring its shares or
The acquisition process typically includes strategy development, target screening, due diligence, valuation and deal structuring, financing,
In marketing contexts, customer acquisition refers to activities designed to attract and convert new buyers, often