adatgazdagítást

Adatgazdagítás is a Hungarian term that translates to "data enrichment" in English. It refers to the process of adding supplementary data to existing information to enhance its completeness, accuracy, and usefulness. This process can involve combining data from various internal and external sources. The goal of data enrichment is to create a more comprehensive and insightful dataset that can support better decision-making, improved customer understanding, and more effective business strategies.

Common methods of data enrichment include appending demographic information, geographical coordinates, firmographic data, or behavioral insights to customer records. For instance, a company might enrich its customer database by adding data about a customer's industry, company size, or online activity. This enriched data can then be used for targeted marketing campaigns, personalized customer service, or more accurate risk assessment.

Data enrichment plays a crucial role in various fields, including marketing, sales, finance, and data analysis. By improving the quality and depth of data, organizations can gain a competitive advantage, optimize their operations, and achieve better outcomes. The process typically involves data cleansing, standardization, and integration, often utilizing specialized software or services.