Whaikore

Whaikore is a concept originating from Māori culture. It broadly translates to "meaningless," "futile," or "without purpose." In its application, whaikore describes actions, endeavors, or states of being that are perceived as lacking substance or a desired outcome. It can be used to criticize an effort that is seen as a waste of time or energy, or to denote a situation that has become unproductive.

The concept of whaikore is often contrasted with concepts that emphasize purpose and intention. Understanding whaikore involves recognizing the importance placed on meaningful contribution and effective action within Māori worldview. It highlights a value system that prioritizes outcomes that benefit individuals, whānau (family), and the wider community.

While often used in a negative context to describe something ineffective, whaikore can also serve as a catalyst for re-evaluation. Recognizing an action as whaikore can prompt a shift in strategy or a reconsideration of goals to ensure future efforts are more purposeful and productive. It is a nuanced term that reflects a deep cultural understanding of value and efficacy.