Werbepause

Werbepause is the interval during a broadcast when programming is interrupted to show advertisements. In German-speaking media, the term covers commercial breaks on television and radio, as well as ad breaks in online video streams. During a Werbepause, program content is paused and commercial spots, sponsor messages, or promotional content are aired.

In television, a Werbepause typically consists of one or more blocks of commercials between program segments. The length and frequency vary by broadcaster, channel, and regulatory rules. In radio, breaks occur between songs, news, and talk segments and tend to be shorter but more frequent. Online platforms use pre-roll, mid-roll, or post-roll ads and may employ dynamic ad insertion.

Regulation and business models: Advertising time is governed by national broadcasting law and inter-state agreements. Private broadcasters generally rely on advertising revenue and schedule regular Werbepausen, while public broadcasters have different funding arrangements and often stricter limits on traditional TV advertising. Rules cover labeling, content restrictions, and safeguarding minors, as well as limits on product placement and sponsorship disclosure.

Impact and trends: Werbepausen shape scheduling, revenue, and viewer experience. With time-shifted viewing and paid subscriptions, audiences increasingly expect fewer or more targeted ads. In streaming, advertisers use data-driven targeting and measurement to improve reach and relevance.