Vorschautext
Vorschautext, often translated as preview text or preheader text, refers to the short snippet of text that appears after the subject line in an email preview pane. Its primary purpose is to provide a brief summary or enticing glimpse of the email's content, encouraging the recipient to open it. This text is crucial for email marketing and communication as it directly influences open rates.
When designing an email campaign, selecting effective Vorschautext is as important as crafting a compelling subject
Most email clients display a limited amount of Vorschautext, typically between 40 and 140 characters, depending