Vorschautext

Vorschautext, often translated as preview text or preheader text, refers to the short snippet of text that appears after the subject line in an email preview pane. Its primary purpose is to provide a brief summary or enticing glimpse of the email's content, encouraging the recipient to open it. This text is crucial for email marketing and communication as it directly influences open rates.

When designing an email campaign, selecting effective Vorschautext is as important as crafting a compelling subject line. It should complement the subject line, offering additional context or a call to action without being redundant. For instance, if the subject line is "Summer Sale Starts Now!", the Vorschautext might be "Save up to 50% on all your favorite items."

Most email clients display a limited amount of Vorschautext, typically between 40 and 140 characters, depending on the device and client. Therefore, it is essential to keep this text concise and impactful. Avoid generic phrases or leaving it as the default "View this email in your browser" message, which offers no value to the recipient. A well-crafted Vorschautext can significantly improve engagement and the overall success of an email campaign. It acts as a second chance to capture attention and convey the value of opening the email.