Viestintäanalyysiä
Viestintäanalyysiä, or communication analysis, is a broad field that examines how messages are created, transmitted, received, and interpreted. It encompasses a variety of approaches and methodologies to understand the dynamics of human interaction through various forms of communication. This can range from interpersonal conversations to mass media campaigns and digital communication.
The purpose of communication analysis is often to identify patterns, understand underlying meanings, assess the effectiveness
Methods employed in communication analysis can be qualitative, such as discourse analysis or content analysis focusing