Viestintäselvitys

Viestintäselvitys is a Finnish term that translates to "communication investigation" or "communication clarification." It refers to a process or analysis undertaken to understand, evaluate, and improve communication within an organization, project, or specific context. The primary goal is to identify any breakdowns, inefficiencies, or misunderstandings in how information is being exchanged and to propose solutions for more effective communication.

The scope of a viestintäselvitys can vary widely. It might involve examining internal communications such as emails, memos, team meetings, and intranet content, as well as external communications like public relations efforts, marketing messages, and customer service interactions. The investigation often starts with identifying the current state of communication, including the channels used, the messages being conveyed, and the intended and actual recipients.

Methods employed in a viestintäselvitys can include surveys, interviews with stakeholders, focus groups, observation of communication practices, and analysis of communication materials. The findings of the investigation typically highlight strengths and weaknesses in communication flows, clarity of messaging, frequency of communication, and the overall effectiveness of communication strategies. Based on these findings, recommendations are made to enhance communication, such as implementing new tools, revising communication protocols, providing training, or developing clearer messaging guidelines. The ultimate aim is to foster a more transparent, efficient, and productive communication environment.