Viestintäjohtaminen
Viestintäjohtaminen, also known as communication management, is the strategic process of planning, implementing, and evaluating communication activities within an organization. It encompasses all forms of communication, both internal and external, aiming to build and maintain positive relationships with stakeholders, enhance the organization's reputation, and achieve its strategic objectives.
Effective viestintäjohtaminen involves understanding the target audience, crafting clear and consistent messages, and selecting appropriate communication
The role of a viestintäjohtaja, or head of communications, is to oversee these activities. They are responsible