Videomäsäys

Videomäsäys is a Finnish term that translates roughly to "video saturation" or "video overload." It describes a phenomenon where individuals are exposed to an overwhelming amount of video content, often leading to a sense of fatigue or disengagement. This can occur through various platforms, including social media, streaming services, and online advertising.

The constant stream of videos, from short-form clips to longer productions, can make it difficult for viewers to process information effectively or find content that is truly engaging. This can lead to a decline in attention spans and a feeling of being perpetually bombarded with visual stimuli. The ease with which video content can be created and shared has contributed significantly to the rise of videomäsäys.

In response to this phenomenon, some platforms and content creators are experimenting with different formats and strategies to cut through the noise. This might include focusing on higher quality content, offering more curated viewing experiences, or utilizing interactive elements to re-engage audiences. The concept of videomäsäys highlights a growing awareness of the psychological impact of excessive digital media consumption and the need for more mindful engagement with video content.