Verticalizando

Verticalizando is a term that describes the process of adapting or reformatting content, typically digital, from a horizontal orientation to a vertical one. This is primarily done to optimize the viewing experience on mobile devices, which are predominantly used in a vertical (portrait) orientation. The term itself is a neologism derived from the Spanish word "verticalizar," meaning "to verticalize."

The practice of verticalizando is common in the creation and distribution of video content, social media posts, and even website layouts. For example, a video originally shot in widescreen (16:9 aspect ratio) might be edited and cropped to a 9:16 aspect ratio to fit the screen of a smartphone without requiring users to rotate their devices. This ensures that the content fills the screen and is more immersive for mobile viewers.

Similarly, infographics or images designed for desktop viewing may be reformatted into a vertical scrollable format for easy consumption on mobile screens. This involves rearranging elements, adjusting text size, and ensuring legibility. The goal is to maintain the essence of the original content while making it more accessible and appealing to a mobile-first audience. This trend reflects the increasing dominance of mobile devices in content consumption.