Verkkovälineliiketoiminta

Verkkovälineliiketoiminta, often translated as "online intermediary business" or "online marketplace business," refers to a business model where a company facilitates transactions between buyers and sellers over the internet. These intermediaries do not typically own the goods or services being exchanged but instead provide a platform, technology, or service that connects parties and enables them to conduct business.

Common examples of verkkovälineliiketoiminta include e-commerce marketplaces like Amazon Marketplace and eBay, where third-party sellers list their products, and consumers can purchase them. Other forms include online travel agencies (OTAs) that connect travelers with hotels and airlines, and peer-to-peer lending platforms that match borrowers with individual investors. The core function is to reduce search and transaction costs for both buyers and sellers.

Revenue for verkkovälineliiketoiminta models is generated through various means. These can include commission fees on successful transactions, subscription fees for sellers to list their products or access premium features, advertising revenue from sellers, or charging for value-added services such as payment processing, shipping, or marketing support. The success of such businesses often hinges on their ability to attract a critical mass of both buyers and sellers to create a vibrant and efficient marketplace. They play a significant role in modern commerce by expanding market reach and offering convenience and choice.