VerbraucherVerbraucherinare

VerbraucherVerbraucherinare is a neologism that appears in German-language discussions about inclusive language. It is presented as a single-word term intended to refer to all consumers, regardless of gender, by combining the masculine form Verbraucher with the feminine form Verbraucherin and adding a suffix that signals collective address.

Etymology and form: The term blends Verbraucher (male consumer) and Verbraucherin (female consumer) into one compound. The appended suffix -are is presented in some discussions as a way to mark inclusivity or collective reference, drawing a parallel to attempts in German to create gender-inclusive forms without repeating gendered nouns.

Intended usage: Proponents imagine VerbraucherVerbraucherinare being used in marketing, official texts, or public communication as an alternative to the conventional two-term formulation Verbraucherinnen und Verbraucher. The idea is to address all genders with a single, compact form rather than duplicating terms.

Reception and critique: The term has limited uptake and is largely discussed as a linguistic experiment rather than an established standard. Critics argue that it compromises readability, orthographic norms, and clarity. Some see it as unnecessarily artificial or confusing for readers and audiences, while others view it as part of a broader exploration of inclusive language strategies in German.

Relation to other forms: The standard approach remains Verbraucherinnen und Verbraucher, while other inclusive formats include Binnen-I, gender gap, gender star, or pairs of gendered nouns joined by und. VerbraucherVerbraucherinare is one of several proposals in the broader conversation about how to balance inclusivity with readability in German.