Varumärkesminne
Varumärkesminne, often translated as brand memory, refers to the consumer's ability to recall and recognize a brand. This is a critical aspect of branding and marketing, as it directly influences purchasing decisions. When consumers have a strong varumärkesminne, they are more likely to choose a familiar brand over a less recognized one, even if the price or product features are similar.
There are two main types of brand memory: recognition and recall. Brand recognition occurs when a consumer
Building strong varumärkesminne is achieved through consistent marketing efforts, memorable advertising campaigns, and positive customer experiences.