Variasjonsstyring

Variasjonsstyring, or variation management, is a systematic approach to controlling and reducing the number of product variations offered by a company. The primary goal is to achieve operational efficiencies and cost savings by simplifying product portfolios. This involves analyzing existing product options, identifying redundancies, and consolidating them into a more streamlined set of standard offerings.

The process typically begins with a thorough analysis of sales data, customer demand, and manufacturing capabilities. Companies then categorize variations based on their actual usage and impact. Low-usage or redundant variations are candidates for elimination. The benefits of effective variasjonsstyring can be substantial, including reduced inventory levels, simplified manufacturing processes, improved quality control, and shorter lead times. It can also lead to a more focused sales and marketing effort.

Implementing variasjonsstyring requires cross-functional collaboration, involving engineering, manufacturing, sales, marketing, and supply chain departments. Clear communication and strong executive sponsorship are crucial for success. While the focus is on reduction, it's important to ensure that essential customer needs are still met. The aim is to eliminate unnecessary complexity without sacrificing customer satisfaction or market competitiveness. Companies may use various tools and methodologies, such as product lifecycle management (PLM) systems and value stream mapping, to support their variasjonsstyring efforts.