VARTA

Varta is a brand name used for a range of energy storage products, originally developed by a German battery manufacturer and now employed by VARTA AG. The brand is best known for consumer batteries, including alkaline and zinc-carbon cells used in everyday devices, as well as nickel-metal hydride rechargeable batteries common in portable electronics and power tools. VARTA also produces smaller button cells for watches and hearing-aid batteries, and has expanded its range to lithium-ion cells, portable power packs, and other energy-storage solutions. In addition to consumer products, VARTA supplies energy-storage products and services for industrial and automotive applications in certain markets.

History and ownership of the VARTA name reflect a long-standing presence in Germany, with the brand passing through various corporate structures over the decades. Today, VARTA AG develops, manufactures, and markets the brand’s products through a network of global partners, distributors, and retailers. The company emphasizes research and development in energy storage technologies to support both consumer devices and broader energy solutions.

Market presence encompasses Europe and international markets, where VARTA products appear in supermarkets, electronics retailers, and online outlets. The brand aims to balance affordability with reliability and safety, maintaining a portfolio that covers everyday consumer batteries as well as more advanced storage solutions for professionals and industries. Overall, VARTA remains a well-known name in the battery and energy-storage sector, associated with a legacy of German engineering and a diversified product range.