Uudelleenbrändäystä

Uudelleenbrändäystä, or rebranding, is the process of changing a company's, product's, or service's corporate image. This can involve a new name, logo, design, and even a new marketing strategy. The primary goal of rebranding is often to modernize or revitalize an existing brand, to differentiate it from competitors, or to signal a significant change in the company's direction or offerings.

Rebranding can be a strategic move to attract new customer segments, improve public perception, or recover from a period of negative publicity or declining sales. It is a complex undertaking that requires careful planning and execution to ensure that the new brand resonates with the target audience and effectively communicates the intended message.

There are different types of rebranding. A complete rebranding involves a wholesale change of all brand elements, while a partial rebranding might focus on updating specific aspects like the logo or tagline. Companies might also undertake a soft rebranding, which involves subtle adjustments rather than a dramatic overhaul. The success of a rebranding effort is often measured by its impact on brand awareness, customer loyalty, and market share. It is a significant investment that can yield substantial returns if managed effectively.