Umfjöllun
Umfjöllun is an Icelandic noun used in journalism and media theory to describe reporting and discussion that extends beyond the bare facts of an event. It encompasses analysis, interpretation, and contextualization, aiming to help audiences understand the significance, causes, and consequences of news. Umfjöllun can be found in feature articles, in-depth analyses, commentary columns, and broadcast segments, as well as online platforms.
While standard news reporting (fréttir) is primarily concerned with who, what, where, and when, umfjöllun adds
In media studies, umfjöllun is important for democratic discourse because it enables informed public discussion by