UTMparametreja

UTM parameterija is a system used for tracking and measuring the performance of online marketing campaigns, particularly in relation to search engine marketing. It consists of several identifiers that are added to the end of a URL, providing information about the source of a referral. The system was developed by Urchin Software Corporation, which was later acquired by Google.

A UTM parameterija typically includes a combination of the following components:

*utm_source: specifies the source of the referral

*utm_medium: specifies the marketing medium used to obtain the referral (e.g., social media, email)

*utm_campaign: specifies the campaign or advertising product

*utm_term: specifies the search term used to obtain the referral

*utm_content: specifies the specific content of the marketing material

*utm_id: a unique identifier assigned to the campaign

By including these UTM parameters in a URL, online marketers can track the effectiveness of their campaigns and make informed decisions about future marketing strategies. The data collected through UTM parameterija can be used to measure campaign performance, track website traffic, and optimize marketing efforts. This system has become an essential tool for digital marketers, enabling them to measure and analyze the impact of their marketing efforts.

Google Analytics, a popular analytics tool, supports UTM parameterija, making it easier for users to track and measure the performance of their campaigns. The system remains widely used in the online marketing industry, helping marketers to refine their strategies and improve their return on investment.