utmcontent
utm_content is a query parameter used in UTM tracking to distinguish between different content variants that point to the same URL. It is part of the standard set of UTM parameters alongside utm_source, utm_medium, utm_campaign, and utm_term. The value of utm_content is defined by the marketer and can denote ad creative, link placement, or a test variant. Analytics tools capture this value as the Content dimension to help compare performance within a campaign.
Usage examples illustrate how utm_content works. For instance, a newsletter link might be https://example.com/product?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&utm_content=hero_banner, while
Best practices for utm_content include keeping values concise and descriptive, using lowercase, and avoiding spaces by
Limitations to note include that some URL shorteners or privacy tools may strip or alter UTM parameters,