Täydennysstrategia

Täydennysstrategia, known in English as a replenishment strategy, is a core concept in inventory management and supply chain operations. It outlines the principles and methods by which businesses determine when and how much inventory to order or produce to meet anticipated demand while minimizing costs. The primary goal of a replenishment strategy is to ensure that the right products are available at the right time and in the right quantities.

Different replenishment strategies exist, each suited to different business environments and product types. Common approaches include reorder point systems, where an order is triggered when inventory levels fall to a predetermined minimum. Another strategy is periodic review, where inventory is checked at fixed intervals and orders are placed to bring stock up to a desired level. More sophisticated strategies involve demand forecasting, which uses historical data and market trends to predict future needs, and just-in-time (JIT) systems, aiming to receive goods only as they are needed in the production process.

The effectiveness of a replenishment strategy significantly impacts a company's profitability and customer satisfaction. An overly aggressive strategy can lead to excess inventory, increasing storage, handling, and obsolescence costs. Conversely, an insufficient strategy can result in stockouts, leading to lost sales, damaged customer relationships, and potential production disruptions. Therefore, selecting and continuously optimizing the appropriate replenishment strategy is crucial for maintaining operational efficiency and competitive advantage. Factors influencing the choice of strategy include product demand variability, lead times, order costs, holding costs, and service level targets.