Täiendkaubad

Täiendkaubad, also known as supplementary goods or complementary products, are items that are typically consumed or used together with another product. The demand for one good is directly related to the demand for the other. When the price of one complementary good increases, the demand for its complement tends to decrease, and vice versa. This is in contrast to substitute goods, which can be used in place of each other.

Examples of täiendkaubad are abundant. For instance, printers and ink cartridges are complementary goods; if the price of printers falls, the demand for printers may increase, leading to a subsequent increase in the demand for ink cartridges. Similarly, peanut butter and jelly are often consumed together, and cars and gasoline are another common pairing. Coffee and sugar, or tea and biscuits, also fall into this category. In the digital realm, video game consoles and video games are complementary.

Understanding täiendkaubad is crucial for businesses in their pricing and marketing strategies. Companies often price one complementary product low to drive sales of a higher-margin complementary product. For example, razor manufacturers may sell the razor handle cheaply while charging a premium for the replacement blades. This strategy aims to create a steady stream of revenue from the ongoing purchase of the complementary item. The relationship between complementary goods significantly influences consumer purchasing decisions and market dynamics.