Tutunma

Tutunma is a Turkish noun formed from the verb tutunmak, meaning to hold on, cling, or retain. The suffix -ma forms an abstract noun indicating the act or process of doing something. In general, tutunma describes the act of holding onto something, either physically or metaphorically.

In physics and engineering, tutunma refers to adhesion or friction between surfaces, the grip of a tool, or the retention of a component in a device. Phrases include tutunma kuvveti (holding force) and yüzey tutunması (surface adhesion). The concept is used to describe how well one object or material can remain attached to another under various conditions.

In everyday language, tutunma can denote clinging or attachment to a person or place, or the persistence of a habit or belief. It is also used in psychology to describe attachment behaviors or the tendency to maintain relationships or routines despite changing circumstances.

In business or social contexts, tutunma can refer to retention—keeping customers, employees, or users within a system or service. It encompasses strategies or dynamics that reduce turnover and promote ongoing engagement, loyalty, or stability.

See also: tutunmak, tutunma in linguistic contexts.