Turunduskanal
Turunduskanal, or marketing channel, refers to the pathway or method through which a company communicates with its target audience and delivers its products or services. It is a crucial element of any marketing strategy, as it determines how effectively a business can reach and engage potential customers.
There are numerous types of marketing channels, broadly categorized into direct and indirect channels. Direct channels
The choice of marketing channel depends on various factors, including the nature of the product or service,
Digital marketing channels have become increasingly important in recent years. These include social media platforms, search
An effective marketing channel strategy ensures that products or services are available to the right customers