Turunduseks

Turunduseks is an Estonian grammatical form meaning "for marketing" or "for the purposes of marketing." It is the translative case of the noun turundus, used to express the intended use or target orientation of something rather than its inherent quality. In practice, turunduseks appears in sentences to indicate that an object, document, plan, or activity is created, designated, or used specifically for marketing.

In usage, turunduseks often accompanies nouns and can appear in phrases such as turunduseks mõeldud, meaning "intended for marketing" or "designed for marketing." Examples include: See kampaania on mõeldud turunduseks (This campaign is intended for marketing), or Materjalid on turunduseks mõeldud (The materials are intended for marketing). The form can also appear with verbs that describe usage, as in Toode on mõeldud turunduseks (The product is intended for marketing) or Tooteid kasutatakse turunduseks (The products are used for marketing).

Turunduseks is primarily found in formal or technical language, such as business, advertising, and planning documents. It is not a separate word with independent meaning, but a case form that marks purpose when combined with turundus. Related terms include turundus (marketing) and turunduslik (marketing-related). Understanding its function helps in parsing Estonian texts that discuss the aims or designated use of materials, campaigns, or activities within marketing contexts.