Transmediaaliseen

Transmediaaliseen is a Finnish term that translates to "transmedia" or "transmedia storytelling." It refers to the technique of telling a story across multiple platforms and formats, with each new contribution adding a unique and valuable piece to the overall narrative. This approach aims to create a more immersive and engaging experience for the audience by allowing them to explore different facets of the story through various media.

In transmedia storytelling, characters, plot points, and themes are intentionally spread across different platforms such as films, books, video games, comics, websites, and social media. Each medium offers a distinct perspective or expands the narrative in a way that complements and enriches the other parts. The goal is not simply to adapt a story from one medium to another, but to create a cohesive and interconnected universe where each element contributes to a larger, more complex whole. This encourages audience participation as they actively seek out and piece together the narrative across different touchpoints. It's a strategy that leverages the unique strengths of each platform to build a deeper connection with the audience.