Tootetsüklid
Tootetsüklid, also known as product life cycles, describe the stages a product goes through from its introduction to the market until its eventual withdrawal. While the exact number and names of stages can vary slightly depending on the model used, a common framework includes four main phases: introduction, growth, maturity, and decline.
The introduction stage begins when a new product is launched. Sales are typically low, and companies often
The growth stage is characterized by increasing sales and market acceptance. Profits begin to rise as production
The maturity stage sees sales growth slow down and eventually level off. The market is saturated, and
The decline stage occurs when sales and profits begin to fall. This can be due to changing