Tondeña

Tondeña is a brand of rum produced in the Philippines. It is one of the oldest and most recognized rum brands in the country, with a history dating back to the late 19th century. The Tondeña brand is currently owned by the La Tondeña Distillers, Inc., a subsidiary of Emperador Distillers, Inc.

The origins of Tondeña can be traced to the company founded by Carlos Tondeña, a Spanish immigrant, in 1890. Initially, the company was involved in the production of various spirits, but rum eventually became its flagship product. Over the decades, Tondeña has established itself as a significant player in the Philippine alcoholic beverage market, known for its accessible price point and widespread availability.

Tondeña rum is typically made from sugarcane molasses, a common ingredient in rum production. The brand offers a range of products, often categorized by their aging period or specific blend, catering to different consumer preferences. Its popularity is attributed to its smooth taste and its role in Filipino culture, often being a staple at celebrations and social gatherings. The brand has also expanded its reach beyond the Philippines, with its products being exported to various international markets.