Tervetulosähköposti

A tervetulosähköposti, which translates to "welcome email" in English, is an automated message sent to new users or subscribers of a service, platform, or company. Its primary purpose is to greet the individual, acknowledge their sign-up or subscription, and provide essential information to help them get started and engage with the service.

These emails typically serve as the first point of communication after a user creates an account or subscribes to a newsletter. They are a crucial element of customer onboarding and retention strategies. A well-crafted tervetulosähköposti can significantly influence a user's initial experience and their likelihood of continuing to use the service.

Key components often found in a tervetulosähköposti include a warm greeting, confirmation of their action (e.g., "Welcome to our community!"), a brief overview of what the service offers, and clear calls to action. These calls to action might guide users to complete their profile, explore key features, access tutorials, or make their first purchase. Links to support resources, FAQs, or contact information are also commonly included to assist new users. The tone is usually friendly and informative, aiming to make the user feel valued and supported from the outset.