Terelés

Terelés is a Hungarian noun that denotes the act of diverting a flow, path, or attention from its original course to another. It stems from the verb terelni, meaning to steer, guide, or herd. The term is used across domains, including traffic management, logistics, and public discourse.

In road traffic and infrastructure, terelés refers to a detour or temporary re-routing of vehicles around an obstacle, accident, or construction site. It typically involves signage, barriers, and sometimes changes to traffic signals. The goal is to maintain safety and keep traffic moving while the affected route is unavailable.

In logistics or operations, terelés describes redirecting resources, goods, or tasks in response to disruptions, demand shifts, or strategic priorities. In political or media contexts, the term can denote broadening attention away from a topic by shifting messaging, framing, or policy emphasis, a form of purposeful distraction or redirection.

Usage and nuances: While terelés and elterelés are related, terelés emphasizes the act of steering or diverting and is common in technical or organizational contexts. The choice of term depends on whether the emphasis is on the target of diversion (the new route) or on the process of changing course.