Tekstiosa

Tekstiosa is a theoretical concept used in information science and media studies to describe how text-centered content circulates and is transformed across digital platforms. The term, a neologism blending elements of "text" and a suffix suggesting part or system, was introduced to focus attention on textual signals that accompany content as it moves online.

Core ideas include the importance of textual structure (headings, snippets, quoted passages), metadata (keywords, tags, descriptions), and linguistic features (readability, tone) in influencing visibility and diffusion. Tekstiosa posits that platform algorithms, moderation practices, and user interfaces preferentially surface text-rich content and repurpose it through summaries, translations, or excerpts, while preserving or altering meaning.

Applications of the concept appear in studies of information diffusion, content moderation, search indexing, and accessibility. Researchers may analyze how a single article yields multiple text-derived artifacts across feeds, highlights, and translations, revealing how textual signals shape reach and interpretation. The framework is sometimes used alongside broader models of information diffusion and digital rhetoric, but it is not universally adopted and faces critique for potential vagueness or overlap with established terms. See also: information diffusion, digital rhetoric, text mining, metadata, accessibility.