Targetare

Targetare is a neologism used in marketing, analytics, and informal tech discourse to denote the act of identifying and focusing on a specific target group or objective. The form blends the English noun target with the Italian infinitive suffix -are, producing a verb-like usage common in jargon.

Etymology and spread: It appears in online communities since the 2010s, particularly within startup, advertising, and game-design circles. While not recognized in standard dictionaries, it is used to signal a deliberate targeting process in a concise way.

Usage: In marketing research, targetare a demographic means defining its characteristics and tailoring campaigns accordingly. In product development or data analysis, it can refer to isolating a subset of users or data points for testing or optimization. In competitive contexts, teams may targetare specific rivals or markets to concentrate resources.

Examples and notes: Typical usage might appear as 'The team plans to targetare millennials in urban areas.' In formal writing, however, standard terms such as target or target audience are preferred. The term can be seen as jargon and may hinder clarity outside its communities.

See also: target audience, market segmentation, targeting, user segmentation, A/B testing.