Süvaintervjuud

Süvaintervjuud is a Latvian term that translates to "in-depth interviews" or "deep interviews." It refers to a qualitative research method that involves conducting one-on-one conversations with individuals to gain a comprehensive understanding of their perspectives, experiences, beliefs, and motivations. Unlike brief surveys or questionnaires, süvaintervjuud are characterized by their open-ended nature, allowing interviewees to elaborate on their thoughts and feelings without strict predefined answers.

The primary goal of a süvaintervjuu is to delve beneath the surface of common opinions and uncover nuanced insights. Interviewers typically use a flexible interview guide, posing broad questions that encourage detailed responses. This approach enables researchers to explore complex topics, understand the underlying reasons for specific behaviors or attitudes, and gather rich, descriptive data. Süvaintervjuud are widely used in various fields, including sociology, psychology, marketing research, and journalism, to explore subjective experiences and uncover cultural or personal narratives.

The success of a süvaintervjuu relies heavily on the interviewer's skills in building rapport, active listening, and asking probing follow-up questions. The interview process is often semi-structured, meaning the interviewer has a general framework of topics to cover but is prepared to deviate and explore emergent themes as they arise in the conversation. The data collected from süvaintervjuud are typically analyzed through thematic analysis or content analysis to identify patterns, categories, and significant meanings within the interviewee's responses.