Sürdürüldüü

Sürdürüldüü is a fictional term coined within Turkish-language internet culture to convey an ongoing state of prolongation. It is a nonstandard extension of the Turkish verb sürdürmek, which in ordinary Turkish means “to sustain” or “to prolong,” and its past passive form sürdürüldü, meaning “it was prolonged.” The ending -üü is a stylistic addition found in memes and online wordplay, signaling exaggeration or irony rather than a new lexical meaning.

Origin and usage: The form emerged in online communities as a playful adaptation used to label situations perceived as endlessly continuing—such as long meetings, delays, or episodic releases—that surpass normal expectations. It appears most often in social media, comments, and fan-made texts, where orthographic variation is common. It is not part of standard Turkish orthography or grammar, and the double ü is not recognized by language authorities.

Linguistic notes: As a meme or nonce word, sürdürüldüü functions primarily as a pragmatic signal rather than a semantic innovation. It conveys attitude, humor, or critique about repetition and persistence of a process. Depending on context, it can carry affectionate irony or satirical critique toward bureaucratic or media cycles.

See also: sürdürüldü, Turkish language, internet meme, wordplay.